philayres.tv

I think that this is a great move for a company that is trying to "re-legitimize" (if that is a word) itself.  I have some experience in working with paid inclusion.  I must admit that paid inclusion always felt a bit dirty to me.  Not because I think that it is wrong.  It's a bargained for exchange with good results.  But, I felt dirty because I always felt like they were hiding the ball, intentionally and knowingly.  The average searcher didn't even know that this was going on.  So, getting rid of this, in my view, adds to their legitimacy. 

Hopefully, as they indicated, they are interested in improving their search results.  Kudos.  Good move.  They are 2-3 years behind Google.  Maybe more.

Today, it seems like everyone I come across is trying to peddle a solution to getting your business ranked in the search engines.  Many are giving decent advice.  Many are not.  And, many of them are giving information as they would “like” reality to be, rather than what it is.

Google has put together a great series of videos on landing page conversions.  They haven't been promoted in a big way, but they are excellent.  I highly recommend.  Download them and throw them on your iPod.