Yesterday, Facebook announced that you can “like” any page on the web that has this script installed on the site. So, what does that mean for you?
Well, if you are the site owner, it is smart business. People can “like” your site. Then, it will show up in the news feeds of friends. And, it will drive more traffic to your site.
However, there is more at play here. Think of the information that Facebook is collecting. If you go to ESPN.com and you “like” ESPN’s draft coverage, then, you are probably a hard-core football nut. Therefore, that will improve Facebook’s knowledge base on who you are and what your interests are. Accordingly, those buying Facebook ads will be better able to effectively target you.
Therefore, it is clear that this is great for marketers.
On the other hand, there will certainly be privacy issues and questions raised. How accessible will this information be to marketers? Is this intrusive? Here is my take on this. Only your friends who have access to your profile will be able to see your “likes”. Those buying Facebook ads will not. Sure, it will more appropriately laser-focus the advertising to you. But, is that such a bad thing? It is not like the advertiser has access to your profile.
Brilliant move by Facebook. Just brilliant.
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